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Wednesday, 16 February 2011

Government run media 2.0

Obama's Media Machine: State Run Media 2.0?

government run media

As the 2012 presidential campaign kicks into gear, President Obama's White House media operation is demonstrating an unprecedented ability to broadcast its message through social media and the Internet, at times doing an end-run around the traditional press.

The White House Press Office now not only produces a website, blog, YouTube channel, Flickr photo stream, and Facebook and Twitter profiles, but also a mix of daily video programming, including live coverage of the president's appearances and news-like shows that highlight his accomplishments.

"Advise the Adviser: Your Direct Line to the White House," the administration's latest online program launched last week, encourages viewers to offer "advice, opinions and feedback on important issues" and promises a response from a senior administration official in return.

Posted by: ABC News AT 09:58 am | Permalink | Email